The Mid 58
- Address
- 403 21st Place SE, Vero Beach, FL 32962
- MLS
- BeachesMLS #R11116334
- Offer
- $430,000
- Asking
- $450,000
- Prepared
- April 20, 2026
- Prepared by
- Maysoon Salah, PA
Mid-century bones, STR-ready mechanicals, and architectural features that can't be rebuilt.
1958 CBS ranch · 1,298 sqft · 3BR/2BA · 0.35 acres · heated saltwater pool · flat-roof MCM · no HOA · unincorporated Indian River County (qPublic-verified). Gallery below, then the fact sheet, then the go/no-go legal gate.
The property, as it stands today.
Photographs courtesy of the listing broker (BeachesMLS #R11116334). Organized by room for investor reference. Furniture and staging shown are not included in the sale.






























Current furnishings, then the empty room — so investors can see both states.
For each furnished interior, paired with an AI-generated "empty room" view that strips the current owner's furniture while preserving walls, flooring, windows, and architectural details. Outdoor shots and the renovated kitchen are shown as-is; they don't need emptying.
The property as it will be — design direction, living room concept renderings.
The blank canvas is exceptional: original terrazzo floors, teal accent wall, pool-facing windows, and a living room that's already sized for a U-shaped sectional facing a projector wall. Below — the design moodboard, the empty room as it stands today, and first-pass AI renderings showing the 60s Revival furnishing concept in daytime and sunset light.
First-pass AI renderings showing the 60s Revival concept — warm walnut, cognac leather, architectural lighting. Sectional orientation and terrazzo floor are being refined in a second pass using actual property photos.
The verdict — where the deal stands today.
A design thesis on a stale listing. Base-case math works in cash; DSCR is contingent on furnishing tier.
Counter at $430,000 deed price + $20,500 seller credit · cash preferred · jurisdiction cleared · CapEx kitty funded at closing.
This is an Editorial-tier (Top 10%) bet on an MCM brand execution — not a Standard-tier yield play. At Standard tier ($15K furnish / $53K Y1 gross), CoC is a thin 2.8% cash — below Treasury. At Editorial tier ($25K furnish / $85K Y1 gross), CoC hits 9.6% cash and DSCR covers at 1.50×. Live Vero Beach 3BR pool comps at Top-10% are already pulling $491–$613/night peak ($14,756–$17,182/mo in February) — our $85K Editorial model is actually 23% below what existing peers achieve. Upside is not aspirational — it's under-reached.
Seller absorbed four price cuts + 247 DOM on a home she bought for $465K in Sep 2023, and declined a free roof replacement at that 2023 closing — taking $4K concessions instead. At $430K deed + $20,500 seller credit (effective $410K net), unlevered CoC at Editorial tier clears 9%+ with a funded CapEx reserve at closing. DSCR financing still needs Editorial execution to approve; Standard tier only works in cash.
Mid-century bones, STR-ready mechanicals, and a pool that compresses the comp set.
| Fact | Value | Why it matters |
|---|---|---|
| Parcel (IRCPA) | 33403100005009000008.0 · Vero Shores Unit 1 | Unincorporated IRC · Tax District 7M · Millage 14.049 |
| 2025 Just (market) value | $361,406 | Per IRCPA · our offer $430K is ~19% above 2025 assessment |
| 2025 seller tax paid | $4,734 (w/ homestead) | Homestead + SOH cap extinguish on sale — investor Y2 ~$6,041 |
| Year built / style | 1958 · Mid-Century CBS · flat / low-slope roof · no attic | Authentic MCM bones — design-led brand moat |
| Beds / baths / SF | 3 · 2 · 1,298 sqft | Family & small-group rental sweet spot |
| Lot | 0.35 acres (15,246 sqft) | Outsize lot for submarket · outdoor staging |
| Pool | 15×30 heated saltwater | ~60% of Vero 3/2 comps lack a pool — rate premium |
| FEMA flood zone | FIRM 12061C0378J eff. 1/26/2023 · IRC Building confirmed parcel NOT in a flood-zone designation that triggers building action (most likely Zone X / minimal) · First Street Flood Factor 9/10 (climate-adjusted 30-yr projection, different measurement) | Flood insurance not mandatory from lenders if Zone X · optional Preferred Risk Policy $500–$800/yr · confirm via IRC Engineering or Elevation Certificate |
| Hurricane | Full shutters + hurricane garage doors · Wind Factor 10/10 | Mitigation credits offset some wind premium · fewer shoulder-season cancellations |
| Electric | 200amp (2020) | STR-grade capacity — EV charging, multiple loads |
| Water service line | Buried main water line + shut-off valve replaced 2018 | Only the exterior service line — NOT a full-house repipe |
| In-wall supply lines | Original 1958 · likely galvanized steel | Corrosion risk · budget $8–12K full repipe in Y1–3 |
| Drain/waste lines | Original 1958 · cast iron under slab | Camera scope required at inspection · $10–15K if replaced |
| Kitchen | Renovated · gas range · R/O · stainless | Marketable turnkey kitchen |
| Floors | Terrazzo throughout | Durable · period-correct · zero floor CapEx |
| HOA | None | No HOA-layer STR restrictions |
| Distance to beach | 5 miles | Mainland pricing with beach-proximity positioning |
The aesthetic thesis — 60s Revival, Warm, Textured, Layered.
A refined take on 1960s design where architectural details, rich materials, and layered textures come together in a warm, collected home. Terrazzo floors set the foundation. Warm wood paneling, earthy tones, sculptural forms, and curated vintage pieces create depth and character — a property that photographs differently from every commodity STR on the market.
The go/no-go. Verified: unincorporated Indian River County.
| Rule | Unincorporated IRC (expected) | City of Vero Beach (low probability) |
|---|---|---|
| Minimum stay | No minimum | 30-day minimum — STR effectively banned |
| State license | FL DBPR Vacation Rental Dwelling ($170–$350) | n/a |
| County registration | Tourist Development Tax via IRC Clerk | n/a |
| Local BTR | Required via IRC Tax Collector | n/a |
| Lodging tax stack | 11.5% (6% FL state + 0.5% county discretionary + 5% IRC TDT*) | n/a |
| Platform remittance | Airbnb/Vrbo auto-remit state + county; host files TDT separately | n/a |
| 24/7 local contact | Required | n/a |
| Events (weddings, catering) | Prohibited | n/a |
| Occupancy cap | ~8 (2/bed + 2) | n/a |
What peers are actually charging, and what the live comps say about the real ceiling.
Vero Beach STR baseline from AirROI and Rabbu, cross-referenced against live Airbnb + VRBO pulls of 3BR pool comps (Feb 2027 peak and Sep 2027 trough, sampled April 23, 2026). Seasonality index follows below.
Vero Beach STR is a design-premium market with soft base occupancy and a top tier earning 2.7× median.
| Source-cited market baseline | Nightly (ADR) | Weekly (7-night) | Monthly (30-night) | Annual gross | Occupancy |
|---|---|---|---|---|---|
| Rabbu Vero Beach · Mar 2026 pull | $274 | $1,630 | $4,175 | $50,111 | 56% |
| AirROI Vero Beach · 2025–26 | $279 | $1,660 | $3,420 | $31,649 | 41.1% |
| Weekly derived from ADR × 7 × 0.85 (typical weekly discount) | Monthly derived from ADR × 30 × occupancy | ||||
Rabbu's 56% occupancy figure reflects active-booking listings; AirROI's 41.1% is weighted across the full listing population including dormant ones. The truth for a serious operator sits closer to Rabbu — dormant listings don't compete for booked nights.
| Tier | RevPAR | Implied annual | Profile |
|---|---|---|---|
| Bottom 25% | $52 | $18,980 | Commodity staging, poor photos, inconsistent pricing |
| Median | $87 | $31,755 | Generic design, competent ops |
| Top 25% ← design tier | $146 | $53,290 | Intentional design, pro photography, dynamic pricing |
| Top 10% | $234 | $85,410 | Brand-driven niche, repeat guests, editorial content |
Three furnishing tiers, five return scenarios, one target — Editorial (Top 10%).
Furnishing tier determines revenue. Stress tests measure downside. Insurance and CapEx determine the real NOI. Editorial is the only tier where the deal yield clears Treasury and DSCR cover works.
When the investor sees the difference. Year 1 is ramp. Year 2 is when the ADU forks the lines. Year 4 is when the dock punches the second step.
"Year 1 cash flow is breakeven-to-modest — this is a J-curve product, not a yield product. Year 2 with the ADU online jumps to 12–14% cash-on-cash. Year 3 stabilized hits 15–18%. IRR over a 5-year hold lands at 15–20% if Editorial execution holds, with 1031-exchange optionality at exit."
If the investor needs Year-1 distributions, this isn't the right product — they belong in stabilized multifamily or NNN retail. This is a design-led 5-year IRR play with appreciation tailwind and the option of a creative co-build relationship.
▸ Modeling assumptions · click to expand
Main-house ADR by tier · blended: Standard $290 avg / Editorial $340 avg, with AirROI Vero Beach seasonality (Feb 1.27× / Sep 0.73×).
Occupancy ramp: Year 1 50% (review-build) → Year 2 55% → Year 3+ 62% stabilized. Below current Vero Beach market average (~58%) — conservative.
ADU: $200 avg ADR, 50% Year-2 ramp, 55% stabilized. Container-build, $150K turnkey with full-glass wall on >½ of one wall (Tier B per Perplexity April 2026 IRC pricing). $18K project-management fee at 12% (complexity premium for HVHZ-adjacent + variance + crane logistics).
OpEx: $35K main-house only · $44K with ADU online. Includes insurance ($10K HO+STR+NFIP+umbrella), property tax (Year 2 reassessed $6K), utilities ($4.2K), cleaning + linens ($8.4K), management 12% gross, OTA 3%, R&M ($2.4K).
Debt: 25% down DSCR @ 7.5% / 30-yr. ADU financed Y2 at +$112K. Cash-purchase scenarios run separately in §05 below.
Phase 3 dock: Year-4 launch contingent on IRC riparian + ACOE permits. $50K cap. Adds $15–20K Y4-5 ADR uplift via boat-access pool-home rate band (lagoon-frontage Airbnb comps run $700–900/nt).
Excludes: appreciation (modeled separately at 4%/yr), tax shield from cost-segregation + 60%/40% bonus depreciation under STR-loophole material participation, principal paydown.
How furnishing investment moves the rate — with Editorial (Top 10%) as the target.
Three reasons Editorial ($25K furnish) is the only tier that meaningfully works on this property:
- Cash-on-cash clears 9.6%. Standard at $15K furnish is 2.8% CoC — below Treasury. Lean at $8K is near zero. Editorial is the only tier where the capital earns a real yield.
- Only tier where DSCR financing works. Standard DSCR is 0.42×; Editorial DSCR clears 1.50×. If the buyer wants leverage, Editorial is mandatory.
- Top-10% comps already pull $14.7K–$17.2K/month in peak. The Editorial model at $9,975/month peak is 23% below three existing Vero Beach 3BR pool comps — Private Heated Pool ($613/nt · 78 rev), Heated Pool + Putting Green ($569/nt · 157 rev), Coastal Cottage Guest Favorite ($491/nt · 38 rev). The "upside" case is already proven achievable in the same zip code. Click through the benchmark listings table below to see the quality bar.
Bottom line: this is a design-execution bet, not a passive cashflow play. Maysoon Salah, PA's MCM brand + Editorial furnishing tier + pro photography + dynamic pricing = the product. Standard and Lean are shown so investors can see the defensible middle and the downside floor. But the deal thesis is Editorial.
| Furnishing tier | Nightly avg | Nightly peak (Feb) | Nightly trough (Sep) | Weekly (peak) | Monthly (peak) | Y1 gross |
|---|---|---|---|---|---|---|
$8K · LeanLower quartile · modeled 41% below live median peak |
$190 | $241 | $139 | $1,434 | $5,580 | $31,755 |
$15K · StandardTop 25% · modeled 10% below live median peak · 24% below median weekly |
$290 | $368 | $212 | $2,189 | $8,510 | $53,290 |
$25K · EditorialTop 10% · modeled ~23% below Top-3 live Vero Beach comps peak |
$340 | $432 | $248 | $2,567 | $9,975 | $85,410 |
Pricing logic: Nightly peak and trough derived from the nightly avg ADR using AirROI's Vero Beach seasonality index (Feb 1.27× / Sep 0.73× annual avg). Weekly = nightly × 7 × 0.85 (15% weekly stay discount, Airbnb standard). Monthly = nightly × 30 × 0.85 (15% monthly discount). Y1 gross = nightly avg × 365 × occupancy (40% / 52% / 58% by tier).
| Y1 returns (same revenue inputs) | Cash flow (cash) | Cash flow (25% DSCR) | CoC (cash) | DSCR |
|---|---|---|---|---|
| $8K · Lean | +$0.9K | −$28.9K | 0.2% | 0.33× |
| $15K · Standard | +$12.6K | −$17.2K | 2.8% | 0.42× |
| $25K · Editorial | +$44.7K | +$14.9K | 9.6% | 1.50× |
Bottom-up revenue model · built from live comps (not paid AirDNA). Nightly ADR by tier is anchored to our live Airbnb + VRBO pull of Vero Beach 3BR pool homes (Apr 23, 2026): lower quartile $200–$273 (Lean), median $411 (Standard benchmark), Top-10% $491–$613 (Editorial benchmark). Occupancy blended by tier: 40% Lean (lower brand ADR + lower review density) / 52% Standard / 58% Editorial. Seasonality applied from AirROI Vero Beach index (Feb 1.27× / Sep 0.73×). Operating expenses revised to $34,630 with flood insurance now required: insurance $10,000 (HO+STR+NFIP+umbrella) · property tax $6,041 (Y2, reassessed) · utilities $4,200 · cleaning/turnover $8,400 · management 12% gross · platform fees 3% · repairs $2,400. Cash to close: $430K purchase + $25K closing + furnishing tier. DSCR loan: 25% down, $322,500 @ 8.5% 30-yr, debt service $29,757/yr.
Benchmark listings · live Vero Beach 3BR pool comps you can click
These are the actual Airbnb listings driving the Editorial and Standard tier benchmarks. Click through to see the design quality, photography standard, and review count the underwriting is modeled against. Rates captured April 23, 2026 for Feb 14–21, 2027 stays (weekly, 7-night).
| Listing | Feb nightly | Feb weekly | Reviews | Tier benchmark |
|---|---|---|---|---|
| Private Heated Pool ↗ | $613 | $4,294 | 78 | Top 10% · Editorial benchmark |
| Heated Pool + Putting Green ↗ | $569 | $3,985 | 157 | Top 10% · Editorial benchmark |
| Coastal Cottage · Guest Favorite ↗ | $491 | $3,435 | 38 | Top 10% · Editorial benchmark |
| Vero Beach Pool home ↗ | $476 | $3,335 | 19 | Top 10–25% · Editorial benchmark |
| Coastal Cottage · saltwater pool ↗ | $420 | $2,942 | 66 | Top 25% · Standard benchmark |
| Modern Pool Home · 37th Ave ↗ | $374 | $2,619 | 8 | Median · Standard benchmark |
| Coastal Retreat with Pool + Tiki Hut ↗ | $360 | $2,522 | 8 | Median · Standard benchmark |
- $8K Lean tier — modeled at $241 Feb peak · 41% below the live Vero Beach 3BR pool median peak of $411. Represents a commodity operator with no dynamic pricing.
- $15K Standard tier — modeled at $368 Feb peak · 10% below live median peak of $411. Monthly projection $8,510 is 24% below the median Feb monthly ($11,123) achieved by Vero Beach peers.
- $25K Editorial tier — modeled at $432 Feb peak · ~23% below the Top-3 live peer average ($558 peak from the 78-rev Private Pool, 157-rev Heated Pool + Putting Green, and 38-rev Coastal Cottage Guest Favorite). Peak-achiever comps pull $14,756–$17,182 in Feb monthly revenue; our Editorial tier models $9,975.
Put differently: if The Mid 58 performs as well as the existing top three Vero Beach 3BR pool listings, the Editorial tier Y1 gross lands closer to $108,000–$115,000 rather than the modeled $85,410. Our model treats that upside as unearned — investors should consider it the realistic upper band, not the target.
Month-by-month revenue projection · Standard tier ($15K furnish)
Using $290 annual-average nightly ADR, occupancy floor 40%, and AirROI Vero Beach seasonality multipliers. Booked nights per month = 30.4 × (annual occ × month occ-index). Monthly revenue = ADR × seasonal multiplier × booked nights.
| Month | ADR mult. | Occ mult. | Effective ADR | Booked nights | Monthly revenue |
|---|---|---|---|---|---|
| Jan | 1.12× | 1.05× | $325 | 16.6 | $5,395 |
| Feb (peak) | 1.27× | 1.35× | $368 | 21.3 | $7,838 |
| Mar | 1.22× | 1.25× | $354 | 19.8 | $7,009 |
| Apr | 1.07× | 1.10× | $310 | 17.4 | $5,394 |
| May | 0.88× | 0.95× | $255 | 15.0 | $3,825 |
| Jun | 0.82× | 0.88× | $238 | 13.9 | $3,308 |
| Jul | 0.82× | 0.88× | $238 | 13.9 | $3,308 |
| Aug | 0.82× | 0.88× | $238 | 13.9 | $3,308 |
| Sep (trough) | 0.73× | 0.60× | $212 | 9.5 | $2,014 |
| Oct | 0.83× | 0.75× | $241 | 11.9 | $2,868 |
| Nov | 0.98× | 0.95× | $284 | 15.0 | $4,260 |
| Dec | 1.22× | 1.30× | $354 | 20.5 | $7,257 |
| Annual Y1 (Standard · $15K) | Sum of months · 189.7 booked nights · 52% annual occupancy | $55,784 | |||
Model converges within 5% of the $53,290 Standard tier estimate used above (RevPAR-derived). Lean ($8K) = multiply all nightly figures by 0.66, occupancy by 0.77 → ~$33,500/yr. Editorial ($25K) = nightly × 1.17, occupancy × 1.12 → ~$87,500/yr. Both are within 3% of the tier estimates in the scenario table.
Cross-platform comp check — what competitors are actually charging
Vero Beach 3BR pool homes, pulled April 23, 2026. Rates shown as nightly · weekly total · monthly total for peak (Feb 14–21, 2027) and trough (Sep 12–19, 2027) sample dates.
| Tier | Feb nightly | Feb weekly (7N) | Feb monthly (30N) | Sep nightly | Sep weekly |
|---|---|---|---|---|---|
| Top 10% · 157 rev · Guest Fav | $569 | $3,985 | $14,756 | $569 | $3,985 |
| Top 10% · 78 rev · dynamic | $608 | $4,255 | $15,057 | $259 | $1,815 |
| Top 10% · 27 rev · premium | $613 | $4,291 | $17,182 | $537 | $3,757 |
| Top 25% · 38 rev · Guest Fav | $491 | $3,435 | $12,464 | $491 | $3,435 |
| Median · 66 rev | $420 | $2,942 | $11,123 | $259 | $1,815 |
| Median · 28 rev | $411 | $2,878 | $9,927 | $254 | $1,778 |
| Lower · 8 rev | $374 | $2,619 | $8,987 | — | — |
| Lower · 24 rev | $273 | $1,912 | — | $254 | $1,778 |
| Budget · unrated | $227 | $1,586 | $6,548 | $235 | $1,648 |
| Budget · 8 rev | $200 | $1,400 | $5,866 | — | — |
| Vero Beach 3BR pool median (n=11 / 9) | $411 | $2,878 | $11,123 | $259 | $1,815 |
Airbnb read: Largest US short-term rental platform. Most competitive pricing transparency and most guest-review density in this market. Half of comps run flat rates year-round — pricing-compression opportunity for dynamic-priced MCM brand.
| Sleeps · tier | Feb nightly | Feb weekly (7N) | Sep nightly | Sep weekly |
|---|---|---|---|---|
| Sleeps 8 · premium | $1,392 | $9,744 | $1,110 | $7,768 |
| Sleeps 6 · premium | $633 | $4,429 | $833 | $5,831 |
| Sleeps 8 · top 25 | $601 | $4,207 | $592 | $4,144 |
| Sleeps 8 · mid | $439 | $3,073 | $347 | $2,429 |
| Sleeps 8 · mid | $419 | $2,933 | $360 | $2,520 |
| Sleeps 10 · mid | $353 | $2,471 | $263 | $1,841 |
| Sleeps 8 · mid | $366 | $2,562 | $356 | $2,492 |
| Sleeps 6 · lower | $318 | $2,228 | $260 | $1,821 |
| Sleeps 9 · lower | $240 | $1,680 | $272 | $1,904 |
| Sleeps 6 · budget | — | — | $183 | $1,278 |
| VRBO 3BR pool median (n=9 / 10) | $410 | $2,870 | $347 | $2,429 |
VRBO read: Families + longer-stay weekly bookers. Median Feb nightly $410 matches Airbnb within $1 — peer platform. VRBO's Sep median ($347) runs higher than Airbnb's Sep ($259) because VRBO inventory skews toward hosts who don't discount as aggressively off-peak. For The Mid 58, list on both: Airbnb captures weekend urban-traveler ADR; VRBO captures snowbird weeklies + family stays.
| Listing type | Feb nightly | Feb 7N total | Note |
|---|---|---|---|
| Hotel · upscale | $445–$663 | $3,115–$4,641 | Costa d'Este, Kimpton Vero Beach — benchmark for hotel alternative |
| Hotel · midscale | $144–$230 | $1,008–$1,610 | Hampton Inn, Holiday Inn Express |
| Home rental · mid | $247–$273 | $1,729–$1,911 | Via VRBO inventory (Expedia Group) |
| Home rental · mid | $168–$197 | $1,176–$1,379 | Via VRBO inventory |
Expedia read: Expedia Group owns VRBO, so Expedia's vacation-rental inventory and pricing is the same as VRBO — listing on VRBO automatically distributes to Expedia. Hotels on Expedia are the alternative guests compare us to. Upscale Vero hotels (Costa d'Este, Kimpton) at $445–$663/night set the upper-end ceiling a branded MCM rental can price against — a whole house is a premium-value play at that rate.
| Listing type | Feb nightly | Feb 7N total | Note |
|---|---|---|---|
| Premium home/villa | $615–$687 | $4,307–$4,806 | Limited inventory — mostly luxury beachfront |
| Mid home · 3-star | $313–$521 | $2,191–$3,648 | Upper mid tier, some 2BR |
| Hotel · upscale | $273 | $1,912 | 3-star hotel alternative |
| 2BR home | $315–$321 | $2,205–$2,249 | 2BR dominates Booking.com VR here |
| Studio / 1BR rental | $277 | $1,941 | Small-unit comps |
| Hotel · midscale | $185 | $1,296 | Lowest hotel anchor |
Booking.com read: Thin 3BR+pool vacation-rental inventory in Vero Beach (9 total results across all types). Mostly hotels + 2BR rentals + a few premium beachfront listings. Guest demand is European-heavy and business-traveler-heavy — different audience than Airbnb. Secondary channel for The Mid 58: list here once stabilized on Airbnb/VRBO, but don't expect it to carry volume. Higher strategic value in reaching international Bonvoy-alternative travelers who compare hotel vs. rental.
| Metric | Marriott Homes & Villas · Vero Beach |
|---|---|
| Active listings | 0–3 (curated luxury platform, limited FL coastal inventory outside 30A/Keys/Palm Beach) |
| Minimum design/service bar | Higher than Airbnb — requires professional photography, 24/7 concierge, linens-standard, Bonvoy-points-eligible |
| Typical nightly range (where inventory exists) | $500–$1,200/night — Editorial tier only |
| Commission structure | Higher than Airbnb (~15–20% vs. 3%) but access to Bonvoy points-redemption demand and corporate buyers |
| Relevance to The Mid 58 | Post-renovation / Editorial-tier upside channel only. Onboard after Year 2 once MCM design is photographed and review count ≥50 on Airbnb. |
Marriott H&V read: Curated platform, not a primary distribution channel at launch. Use as a Year-2+ premium signal once the brand and design tier are established. Listing here alone doesn't drive ADR — being approved by Marriott H&V signals quality to other channels and captures the Bonvoy-loyalty audience willing to redeem points at luxury-priced nightly rates.
"DSCR" = Debt Service Coverage Ratio = Net Operating Income ÷ Annual Debt Service. It's how commercial and investor lenders qualify a loan — not the borrower's W-2 income. A DSCR loan treats the property itself as the borrower: if the property's rental income can cover the mortgage by a defined margin, the loan gets approved.
- DSCR = 1.0 → rental income exactly covers the mortgage payment (break-even cover)
- DSCR = 1.15–1.25 → typical minimum underwriting threshold at most DSCR lenders (Visio, Kiavi, CoreVest, Angel Oak, Easy Street, Lima One)
- DSCR = 1.50x+ → comfortable margin; lenders offer lower rates and better terms
Why "DSCR rate sheets" matter here: DSCR loan rates vary 1–2 full percentage points across lenders at any given time, and each lender has a different DSCR minimum + fee structure + pre-payment penalty + IO option. Before binder, pulling rate sheets from 3–5 lenders (Visio Lending, Kiavi, CoreVest, Angel Oak, Easy Street) and comparing par rate + points + DSCR minimum is a 30-minute task that can save 50–150 bps on a 30-year loan — that's $1,600–$4,800/yr of debt service. At current Standard tier numbers, the difference between a 8.5% and 7.25% DSCR rate is the difference between DSCR cover and a working loan.
Note: The Mid 58's Standard-tier DSCR is 0.42× (below 1.0) at our $53,290 revenue assumption. That means at those numbers, a traditional DSCR loan won't approve. Paths forward: (a) push revenue to Editorial ($85K+ gross → DSCR 1.50×); (b) use an interest-only DSCR product (lowers debt service by ~25%, brings DSCR to ~0.56× at Standard — still short but closer); (c) cash purchase, removing DSCR from the equation entirely.
2-night vs. 3-night minimum — what boutique retreat data says.
| Minimum | Booking volume | ADR | Cleaning cost / night | Profile |
|---|---|---|---|---|
| 1-night | Highest | Baseline | Highest ($40+) | Weekend party / one-night-stand market · high damage + review-complaint rate |
| 2-night ← US market default | −12% vs 1N | +7% vs 1N | $24 | Industry standard · most weekend travelers · balanced volume + margin |
| 3-night | −18% vs 2N | +22% vs 2N | $16 | Boutique retreat baseline · family / small-group demographic · higher review quality |
| 4-night | −35% vs 2N | +28% vs 2N | $12 | Luxury tier · high-ADR destinations only (Vail, Nantucket, Hamptons) |
| 7-night | −60% vs 2N | +35% vs 2N | $7 | Snowbird / monthly · Feb peak only · or week-long retreat bookings |
Industry benchmarks · AirDNA Rentalizer aggregate (US), AirROI market reports, STR Insider survey 2025.
| Season | Months | Minimum | Rationale |
|---|---|---|---|
| Peak | Nov–Apr (except Feb) | 3 nights | Boutique-retreat positioning · family groups · higher ADR |
| Peak-peak (Feb) | Feb 1–28 | 5–7 nights | $432 peak ADR · capture weekly snowbird + Presidents' Day |
| Shoulder | Oct, May | 2 nights | Weekend family demand · need volume |
| Summer | Jun–Sep | 2 nights | FL-resident weekend pool-stays market |
| Holidays | Christmas, Thanksgiving, Spring Break | 4–7 nights | Multi-generation family bookings · higher ADR multipliers |
How boutique retreats actually do this: brands like The Joshua Tree House, Posada Mazunte, and Lokal Hotel all use dynamic minimum-night rules — same property, different minimums by month — not a single blanket policy. Pricelabs and Wheelhouse automate this alongside dynamic ADR pricing. For The Mid 58, the policy above can be programmed into Airbnb + VRBO + direct-booking calendar from Day 1.
Year-1 sensitivity. If one assumption misses while the rest of the model holds, here's how much further the Standard tier ($15K furnish) drops under DSCR financing.
| Shock | Revenue | Cashflow (DSCR) | DSCR |
|---|---|---|---|
| Base (Standard) | $53,290 | −$17,197 | 0.42x |
| Occupancy −10% | $47,961 | −$22,526 | 0.24x |
| Occupancy −20% | $42,632 | −$27,855 | 0.06x |
| ADR −10% | $47,961 | −$22,526 | 0.24x |
| ADR −15% | $45,297 | −$25,190 | 0.15x |
| Insurance +30% | $53,290 | −$19,057 | 0.36x |
| Insurance +50% | $53,290 | −$20,297 | 0.32x |
| Rate +100 bps | $53,290 | −$19,981 | 0.33x |
| Rate +200 bps | $53,290 | −$22,840 | 0.24x |
The Editorial tier ($25K) absorbs every single shock in this table with positive cashflow. The Lean tier ($8K) goes more negative under every shock. Furnishing is the lever.
Insurance math with current vs. new roof, plus 5-year CapEx reserve.
Annual insurance · current roof vs. new roof
| Component | Current roof (2009 flat, 17 yrs) | New roof (post-replacement) | Annual delta |
|---|---|---|---|
| HO + Wind (Citizens or surplus/Proper) | $5,000–$7,500 | $3,500–$5,000 | −$2,000 |
| STR rider / commercial use | $1,500–$2,500 | $1,200–$1,800 | −$500 |
| Flood · NFIP Preferred Risk (likely Zone X per IRC Bldg) | $500–$800 optional | $500–$800 optional | $0 (zone-driven) |
| $1M umbrella | $300–$500 | $300–$500 | $0 |
| TOTAL ANNUAL (with optional flood) | $7,300–$11,300 | $5,500–$8,100 | −$2,500/yr |
| Midpoint | ~$9,300 | ~$6,800 | −$2,500/yr |
| Without flood (Zone X confirmed, no policy) | ~$8,700 | ~$6,200 | −$2,500/yr |
Why flat roof limits even the post-replacement insurance: FL carriers give the biggest wind-mitigation credits to hip-shape pitched roofs with Secondary Water Resistance. A flat/low-slope roof — even brand new — doesn't qualify for those credits, so the private market stays selective. Proper Insurance and Kin remain the practical options; Tower Hill / Heritage / Florida Peninsula often still decline flat roofs regardless of age.
5-year CapEx reserve · what the 1958 bones need
| Item | Current condition | Replacement cost | Timing |
|---|---|---|---|
| Flat roof (2009 · modified bitumen likely) | 3–5 yrs life remaining · owner declined replacement at 2023 purchase | $7,500–$12,500 | Y1 (negotiate with seller) or Y3–5 reactive |
| In-wall supply piping | Original 1958 galvanized — 67 yrs old | $8,000–$12,000 | Y1–3 when leaks appear |
| Under-slab cast iron drains | Original 1958 · camera scope required | $10,000–$15,000 | Y2–5 reactive (trenchless epoxy-liner alternative $6–9K if candidate) |
| HVAC · confirmed Trane 2011 | 15 yrs old · past typical FL lifespan · Y1 replacement likely | $7,500–$9,500 | Y1 (assume immediate) |
| Whole-house water treatment (optional) | Not installed · only kitchen R/O · hard water protects new plumbing | $2,000–$3,500 | Y1 design-tier upgrade |
| Pool sand filter + plumbing | Age unspecified · ask owner | $2,500–$4,500 | Y1–3 |
| TOTAL 5-YR CAPEX RESERVE | Low: deferred / reactive / staged · High: pre-emptive Y1 | $36,500–$57,000 | |
| Midpoint reserve | Blended timing | ~$46,750 over 5 years | ~$9,350/yr CapEx allowance |
Factual leverage: Current owner (Bennett) bought 9/29/2023 at $465K after the prior seller offered a new roof pre-closing; she declined and took $4,000 in concessions instead. She's now 247 DOM trying to exit at $450K after four price drops. The 3–5 years of remaining roof life is a clock that started 17 years ago — on her watch.
Recommended counter: $430,000 deed price + $20,500 seller credit at closing, itemized as: $10K roof replacement + $8K interior repipe reserve + $2,500 drain-line camera scope & repair reserve.
Net to seller: ~$410K (−$55K vs. her 2023 cost basis before transaction costs). Deed shows $430K — protects neighborhood comps. Buyer gets a credit-funded Year-1 capex kitty that addresses the biggest known failures without renegotiation.
The real Editorial vision — and a three-year phased rollout that self-funds at every stage.
$25K of interior furnishing alone doesn't land Top-10%. The full buildout adds pergola, outdoor kitchen, glass-walled container ADU, and outdoor shower — deployed in three revenue-gated phases, each unlocked only by prior-phase performance proof.
The real Editorial vision — pergola, outdoor kitchen, glass-walled container ADU, enhanced outdoor shower.
Capital stack — Editorial+ buildout
| Component | Spec | Cost |
|---|---|---|
| Interior cosmetics + Editorial FF&E | MCM furniture, art, lighting, paint, kitchen + bath cosmetic refresh, pro photography. Excludes flooring (terrazzo kept), window film, bath gut. | $25,000 |
| Motorized louvered pergola | 16×12 aluminum · motorized louvers · FL wind-rated · integrated lighting · poolside placement | $30,000 |
| Outdoor kitchen | Built-in gas grill · quartz counter · mini-fridge · sink · seating bar (under pergola for weather protection) | $12,000 |
| Enhanced outdoor shower | Cedar / ipe privacy screen · hot water · tile floor · upgraded fixtures | $5,000 |
| Container ADU (turnkey) | Single 40' high-cube · ~320 sqft net · full impact-rated glass on more than half of one wall facing pool · studio layout: queen platform, MCM kitchenette, 3/4 bath. See Phase 3 detail below for line items. | $150,000 |
| ADU project management | Owner's-rep PM @ 12% — vendor coordination, change-order discipline, schedule, closeout (separate from GC markup, which is inside the $150K turnkey) | $18,000 |
| Design fee — main house | MCM concept, FF&E sourcing, color + lighting, install supervision, styling for photography | $10,000 |
| Design fee — ADU | Container interior layout, glass-wall spec, kitchenette + bath spec, built-ins, finish schedule | $15,000 |
| AC replacement | Trane 2011 (15 yrs old · confirmed) → new 3-ton Trane + air handler | $8,500 |
| TOTAL EDITORIAL+ BUILDOUT | Layered onto base purchase + reserves | $273,500 |
Revenue potential · three scenarios with ADU online
| Scenario | ADR | Occupancy | Annual gross | Profile |
|---|---|---|---|---|
| 1 · ADU listed separately | $325/nt | 52% | $61,700 | Standalone glass-walled studio · pool-front Airbnb · $250–$400 benchmark range for permanent FL coastal guest suites |
| 2 · Combined (main + ADU · 8–10 guests) | $520/nt blended | 60% | $113,880 | Single booking for larger groups · +$130/nt premium on main · +$28K vs. main-only Editorial |
| 3 · Full-property retreat buyout ← TARGET | $850/nt | 40% | $124,100 + $18K fill-in = $142,100 | Editorial+ retreat for influencer shoots, family reunions, corporate, wellness weekends, wedding-adjacent stays |
Incremental Y3 revenue over base Editorial: $56,690 ($142,100 retreat tier vs. $85,410 main-only Editorial)
Payback on $273.5K buildout: ~4.8 years from incremental revenue alone (without appreciation or principal paydown)
Total capital deployed (full stack): ~$763K all-in basis — $430K purchase + $48K closing/reserves + $273.5K Editorial+ buildout + $11.5K closing-buffer
Y1 yield (main house only, ADU in construction Y2): 5–7% CoC (ramp year — see §04A trajectory chart)
Y3 stabilized yield (full retreat tier): 15–18% CoC + 4%/yr appreciation
- IRC permit + impact-fee clearance. Container ADU is permitted under Code §971.41; setbacks per §911.07 verified by IRC Planning April 2026 (20′ rear / 20′ front / 10′ sides for detached). Submit architectural + structural drawings stamped by FL-licensed engineer before crane drop.
- Glass-wall engineering uplift. Impact-rated curtain wall in wind-borne debris zone needs FL-licensed structural sign-off on the cut-edge reinforcement of the container shell. Budget $4.5K engineering inside the $150K turnkey — verify line is itemized in the GC quote, not assumed.
- STR Code-Enforcement inspection. Per Planning call, IRC requires Code Enforcement inspection of the ADU before short-term-rental operation. Schedule in Month 36 closeout, not after first booking.
Capital sequenced against revenue proof — not committed upfront.
Phase 1 · Year 1 — Launch ($37,500 buildout)
| Item | Cost | Timing |
|---|---|---|
| Interior Editorial (MCM furnishing, pro photography, styling) | $25,000 | Month 1–2 |
| Trane AC replacement (confirmed 2011 unit, 15 yrs) | $8,500 | Month 1 |
| Front-of-home security cameras (2 cams + doorbell · enforces guest count, deters parties) | $1,500 | Month 1 |
| Guest bikes (4 mid-range cruisers + helmets + locks + rack) | $2,500 | Month 2 |
| PHASE 1 TOTAL | $37,500 | Weeks 1–8 post-close |
Phase 2 · Year 2 — Outdoor Experience ($47,000 buildout · 4–6 months)
| Item | Cost | Timing |
|---|---|---|
| Metal retractable louvered pergola (16×12 aluminum · motorized louvers open/close · FL wind-rated · integrated LED lighting · kitchen installs UNDER for weather protection) | $30,000 | Month 13–15 |
| Outdoor kitchen under pergola (built-in grill, quartz counter, beverage fridge, sink, seating bar · weatherproofed for covered outdoor use) | $12,000 | Month 15–16 |
| Enhanced outdoor shower (cedar/ipe privacy screen, hot water, tile floor) | $5,000 | Month 14–15 |
| PHASE 2 TOTAL | $47,000 | Q1–Q2 Year 2 |
Why metal retractable vs. cedar: Struxure / Equinox-style motorized louvered pergolas open to let in light or close to full weather-seal in ~30 seconds. The outdoor kitchen sits protected underneath, which means it can run year-round including rainy season. Cedar pergolas (the $10K option) are cheaper but fixed-shade and don't protect a kitchen. For a Top-10% Editorial property where the outdoor kitchen is the hero amenity, louvered aluminum is the right spec.
Phase 3 · Year 3 — Shipping Container ADU with glass pool wall + deck + pergola
Design spec: Single 40-foot high-cube (HC) shipping container — ~320 sqft net interior. Impact-rated glass on more than half of one wall facing the pool (the brand moment). Interior studio layout: queen platform, MCM kitchenette, 3/4 bath. Ipe deck extends from the glass wall toward the pool. Retractable louvered metal pergola (matching Phase 2 spec) covers the deck. Sourcing from a Florida-licensed pre-fab container builder (Goshen, Mesocore, or comparable) where engineering is pre-stamped — keeps permit cost contained.
Single 40HC container (40' × 8' = 320 sqft) along the side yard respecting the verified 10' side setback per IRC Code §911.07. Fits cleanly inside the 80×80 buildable envelope. Glass wall faces pool across the side yard. Permits as a code-compliant detached ADU per Code §971.41 — no variance required. Crane drop on the cul-de-sac is straightforward; pre-walk required for tree pruning.
A larger 640-sqft 1BR (two welded 40HCs in the rear yard) was scoped earlier and dropped — pool consumes rear depth, and a variance hearing adds 60–90 days plus the GC scope nearly doubles. Best return per dollar is the 320-sqft studio with editorial-grade glass.
| Item | Cost | Timing |
|---|---|---|
| Container + delivery — 1× 40' HC (high-cube, 9'6" ceiling) · "one-trip" refurb grade | $7,500 | Month 28 |
| Crane delivery + on-site placement | $2,500 | Month 29 |
| Glass wall (~16–20 lf · impact-rated FL hurricane code · sliders + fixed panels facing pool · spans more than half of one wall) | $20,000 | Month 32–33 |
| Structural engineering for container openings (FL-licensed · reinforce cut edges) | $4,500 | Month 25–27 |
| Architectural design + permits (container ADUs need more design docs than stick-built) | $8,000 | Month 25–28 |
| IRC permits + impact fees (water, sewer, capacity, plan review) | $5,500 | Month 28–30 |
| Slab foundation (elevated · flood-aware · structural for container) | $7,000 | Month 30 |
| Spray-foam insulation (interior walls + ceiling · FL humidity/heat code) | $5,000 | Month 31–32 |
| Electrical (separate subpanel · tie to main · outlets + fixtures) | $7,000 | Month 32–33 |
| Plumbing (water tap · sewer tie-in · bathroom + kitchenette rough-in) | $9,000 | Month 32–33 |
| HVAC mini-split · single zone | $5,500 | Month 33 |
| Interior drywall + framing + paint (MCM palette to match main house) | $5,500 | Month 33–34 |
| Kitchenette — cabinets · induction cooktop · sink · under-counter fridge · quartz counter · breakfast bar | $9,000 | Month 34 |
| 3/4 bath — walk-in tile shower · vanity · toilet · period-correct fixtures | $7,000 | Month 34 |
| Flooring (polished concrete or large-format terrazzo tile) | $4,500 | Month 34 |
| Built-ins · bed platform · storage (walnut to match main house millwork) | $5,500 | Month 34–35 |
| Lighting · MCM pendants + recessed + dimmers | $3,000 | Month 35 |
| Ipe front deck (~250 sqft · extends toward pool from glass wall) | $11,000 | Month 35 |
| Retractable louvered metal pergola over deck (~10' × 16' · motorized · matches Phase 2 spec) | $14,000 | Month 35 |
| Outdoor deck lighting + ceiling fan + string lights | $1,500 | Month 35 |
| Landscape hardscape (paver path from main house · privacy planting) | $5,000 | Month 35–36 |
| MCM furnishing · queen bed · seating · textiles · kitchen kit | $7,500 | Month 36 |
| Pro photography + styling | $2,000 | Month 36 |
| PHASE 3 TOTAL · turnkey container ADU | $150,000 | Month 25–36 · Q1 Y3 → Q4 Y3 |
| + Owner's-rep project management (12% of $150K · separate from GC markup inside the turnkey) | $18,000 | Months 25–36 |
| + ADU design fee (Maysoon · interior layout, glass spec, finish schedule) | $15,000 | Months 25–32 |
| PHASE 3 TOTAL · all-in including PM + design | $183,000 | vs. Perplexity April 2026 IRC range $120–175K turnkey ($150K is mid-cluster) plus PM/design separately |
- Brand fit. Industrial-MCM aesthetic sits on-brand next to a 1958 CBS house — two concrete-and-steel statements, 70 years apart.
- Glass wall = the product. A 38-ft impact-rated glass curtain wall facing the pool is the Instagram moment. Commands premium ADR ($325–$450/nt standalone).
- Modular reversibility. Containers can be removed at exit if a future buyer wants the lot returned to original condition. Stick-built ADU can't.
- Faster build. 8 months vs. 10–12 for stick-built.
- Appraisal credit. Once permitted and on permanent foundation, appraisers credit the SF as conditioned living area. Adds ~$130–180K to ARV at exit.
Cost is $21K higher than a CBS-match stick-built ADU ($220.5K vs. $199.5K) — the premium buys impact-rated glass wall + faster build + modular removability + the brand-differentiating silhouette. Tradeable: if budget-constrained, drop to a single 40HC container (320 sqft studio) at ~$155K and expand later.
Capital + revenue trajectory · five-year view
| Year | Phase | Capital deployed | Cumulative | Gross revenue | NOI | CoC on capital-at-time |
|---|---|---|---|---|---|---|
| Y0 close | Purchase + reserves | $457,000 | $457,000 | — | — | — |
| Y1 | Phase 1 (Launch + bikes + cams) | +$37,500 | $494,500 | $85,000 | $50,370 | 10.2% |
| Y2 | Phase 2 (Outdoor · metal retractable + kitchen) | +$47,000 | $541,500 | $102,500 | $63,000 | 11.6% |
| Y3 | Phase 3 (Container ADU + glass wall + deck + pergola) | +$220,500 | $762,000 | $140,000 | $91,000 | 11.9% |
| Y4 | Stabilized (ADU full year · glass-wall ADR premium) | $0 | $762,000 | $148,000 | $96,000 | 12.6% |
| Y5 | Rent growth + appreciation | $0 | $762,000 | $153,000 | $99,000 | 13.0% |
- Risk-adjusted capital deployment. Not a $597K ask upfront. $490K at close, then unlocks phased against actual revenue proof.
- Phase-1 CoC is 10.3%. Investors see real Y1 return before committing a second dollar to outdoor or ADU capital.
- Each phase self-validates. Pergola + outdoor kitchen ROI proves out before ADU capital commits. ADU ROI proves out before any further scaling.
- Reversible if underperforming. Furniture sells on FB Marketplace. Outdoor kitchen salvages to ~50% value. The container ADU itself is a permitted, appraised structure — at exit it adds $130–180K to ARV rather than depreciating like a removable asset.
- Y5 exit options. At Y5, the property + container ADU earns $99K NOI. Sold at a 6% cap rate (conservative for Vero 3BR+ADU): $1.65M. On $762K deployed + exit, that's a 15–18% unlevered IRR plus 5 years of operating income. The permanent ADU also adds $130–180K of appraisal-certified SF to the property at exit.
One integrated operator — designer, real-estate advisor, and property manager.
Maysoon Salah, PA runs the full stack — acquisition, interior + brand design, and ongoing property management. No hand-offs between specialists, and her compensation is aligned with investor outcomes. Direct bookings bypass 3–15% OTA fees and lift net revenue straight to the owner's line.
Integrated execution — from acquisition through stabilized operations.
| Role | Deliverables | Compensation |
|---|---|---|
| Real Estate Advisor FL LIC SL3453800 |
Acquisition underwriting, offer structuring, contract negotiation, due-diligence coordination (inspection, appraisal, title, insurance). Represents buyer exclusively. | Standard buyer-side commission at closing · paid by seller through MLS co-op (~2.5–3%) |
| Designer & Creative Director 20+ years MCM design experience |
Interior Editorial furnishing + styling, outdoor buildout spec (pergola, outdoor kitchen, glass-walled container ADU), brand identity, pro photography direction, direct-booking website design. | $10K main-house design fee + $15K ADU design fee · plus 12% project-management on the $150K ADU build (separate from GC markup) |
| Property Manager | Day-to-day operations: listing management across all channels, dynamic pricing, guest communication, cleaning/turnover, maintenance, tax + license compliance, financial reporting to owner. | 20% of gross revenue (industry benchmark 18–25% for full-service boutique management) |
Independent marketing to capture 15% in OTA fees back for the owner.
| Channel | Host fee | Guest fee | What Maysoon pays if she pushes this channel |
|---|---|---|---|
| Airbnb | 3% | ~14% (guest side) | Low host fee but algorithm-dependent — the guest pays more, hurting conversion |
| VRBO / Expedia | 8% | ~10% | Family-traveler segment · medium host cost |
| Booking.com | 15% | 0% | Highest host cost · international demand · secondary |
| Marriott H&V | 18–20% | 0% | Premium luxury channel · Year 2+ only |
| Direct (theMid58.com) | ~0.5% | 0% | Only Stripe/payment processing · the dollar saved goes to NOI |
Direct-booking revenue mix · year-by-year target
| Year | Direct % | OTA % | Gross rev | Blended fees paid | OTA savings vs. 100% Airbnb |
|---|---|---|---|---|---|
| Y1 | 10% | 90% (Airbnb + VRBO) | $85,000 | ~$4,675 (5.5%) | +$255 |
| Y2 | 20% | 80% | $102,500 | ~$4,715 (4.6%) | +$820 |
| Y3 | 30% | 70% | $130,000 | ~$5,070 (3.9%) | +$1,430 |
| Y4 | 35% | 65% | $131,150 | ~$4,850 (3.7%) | +$1,650 |
| Y5 | 40% | 60% | $135,700 | ~$4,780 (3.5%) | +$1,880 |
Direct bookings scale from 10% (Y1 launch) to 40% (Y5 mature brand) — industry benchmarks for well-operated boutique STRs. The savings aren't dramatic in absolute dollars, but they compound and lift the CoC yield by 20–30 bps per year.
- Guest data ownership. Direct bookings build an email list of past guests → repeat bookings + referrals. OTA bookings give you nothing.
- Better guest quality. Direct-booking guests book intentionally — lower cancellation rates, fewer one-star reviews, higher repeat-stay percentage.
- Platform-independence insurance. If Airbnb's algorithm deprioritizes the listing (common after review dips or policy changes), direct bookings keep revenue stable.
- Brand equity at exit. A property with a brand + direct-booking engine sells at a 5–15% premium to a commodity STR at exit, because the buyer is acquiring a business, not just real estate.
Front-of-home cameras + occupancy policy — no parties, no overcrowding.
| System | Placement | What it does | Cost |
|---|---|---|---|
| Ring doorbell camera | Front door | Motion-activated recording, two-way audio, night vision | $350 |
| Ring floodlight cam × 1 | Driveway approach | Counts vehicles · enforces guest-count-cap policy · deters approach by uninvited groups | $500 |
| Ring stick-up cam × 1 | Street-facing property edge | Wide-angle street view · monitors late-night arrivals + deliveries | $250 |
| Ring Protect Pro subscription | n/a | 30-day video history · professional monitoring · backup cellular | $20/mo · $240/yr |
| Installation + configuration | — | Wiring + app setup + smart rules | $400 |
| TOTAL UPFRONT | — | — | $1,500 |
| RECURRING | — | — | $240/yr |
Per Airbnb + VRBO policy: exterior cameras are allowed with disclosure in the listing description and house rules. No interior cameras anywhere. Guest-count enforcement is automated via the vehicle-count policy: "more than 3 cars in the driveway = automatic message to guest" (pre-programmed via Ring smart rules).
| Year | Gross rev | PM fee (20%) | Cumulative PM fees |
|---|---|---|---|
| Y1 | $85,000 | $17,000 | $17,000 |
| Y2 | $102,500 | $20,500 | $37,500 |
| Y3 | $130,000 | $26,000 | $63,500 |
| Y4 | $131,150 | $26,230 | $89,730 |
| Y5 | $135,700 | $27,140 | $116,870 |
Investors pay Maysoon ~$117K cumulative over 5 years for full-service property management. Benchmark: third-party boutique managers charge 18–25%. Industry-standard 22% on the same revenue = $128K. Net savings to investor: ~$11K over 5 years — plus the design and acquisition integration that third-party managers don't provide.
What can break this — and how each is mitigated at contract.
Six risks ranked by probability × impact, five contract terms that eliminate known risk at zero cost, and the full set of disclaimers required for this document to travel responsibly.
Six risks, ranked by probability × impact.
Public-record chain of title, permits, and encumbrances verified.
All items sourced from IRC Clerk Landmark Web, IRC Building Department, and FEMA / IRC Engineering records. Source PDFs are linked for inspection. ↗ Download all documents
Chain of Title · 5 Transactions (1982–2023)
| Date | Grantor | Grantee | Price | Instrument · Book / Page |
|---|---|---|---|---|
| 09/29/2023 | Groovy Properties LLC | Bennett, Holley P | $465,000 | WD · Book 3652 / Pg 2118 · Cash · 0 mortgages |
| Prior transactions (4 sales, 1982–2022) confirmed via IRC Clerk Landmark Web — full chain unbroken. Details available in IRC Clerk record search. | ||||
Permit History · Verified IRC Building Records
| Year | Permit # | Description | Value | Status | Source |
|---|---|---|---|---|---|
| 1970 | 70-1486 / Plan 813 | Gunite swimming pool · ~18,000 gal · Cooper Pool Co. · Barker Electric | $3,400 | Closed · 7/31/1970 | ↗ Permit · ↗ Plan |
| 1987 | 87110178 | Shade screen structure · 4×4 posts · screen sides + roof · owner-built (Von Stein) | $300 | Closed · 11/17/1987 | ↗ Permit |
| 1990 | 90020074 | Concrete slab · likely patio / shade structure base · owner-built (Von Stein) | $390 | Closed · 1/6/1990 | ↗ Permit |
| 2009 | 2009050466 | Roof replacement · flat / low-slope · now 17 years old | — | Closed · 5/28/2009 | IRC Building Dept records |
| 2014 | 2014030248 | 6′ board-on-board fence · south boundary · inside drainage easement · covenant required | $1,600 | Covenant on title | ↗ Covenant letter |
| 2018 | — | Interior alterations | $34,000 | Closed | IRC Building Dept records |
The pool is original and 55 years old. Permit 70-1486 (July 31, 1970) documents a gunite swimming pool built by Cooper Pool Co. for Mr. & Mrs. Charles Natali — the original owners. At ~18,000 gallons and gunite construction, this pool can last indefinitely with proper maintenance, but a 55-year-old pool warrants a professional inspection: look for plaster condition, equipment age (pump, filter, heater), coping integrity, and whether the plumbing is original PVC or copper. Budget $3,000–$8,000 for replastering + equipment refresh if not recently updated; this is a known line item, not a surprise.
1987 shade screen + 1990 slab — minor historical additions, both permitted. Robert Von Stein (a previous owner) built a simple shade screen structure in 1987 and a concrete slab in 1990. Both were permitted and closed. These are likely the small patio/utility structures visible in aerial photography. No current concern — noted for completeness.
The permit record has a meaningful gap: no kitchen, bathroom, HVAC, or electrical panel permits on file. The 2018 "interior alterations" ($34,000) from IRC Building Dept records is the only interior work documented. This doesn't mean those systems weren't updated — it may mean work was done to prior-code standards, pre-dated electronic records, or in some cases was unpermitted. Recommend a full MEP (mechanical/electrical/plumbing) inspection before close. Any unpermitted work discovered during the STR build-out phase would need to be addressed before occupancy permits are issued for new additions.
Flood zone is clean. The 2011 IRC Engineering correspondence (Roland DeBlois) documents that the property was removed from SFHA Zone AE under post-2012 FEMA map revisions — confirmed by current FIRM panel (Zone X). Flood insurance is optional, not lender-mandated. This is a material positive: comparable properties in adjacent Zone AE pay $3,000–$7,000/yr for flood coverage; this property avoids that cost entirely.
Title Encumbrances & Environmental Designations
↗ 2011 IRC Flood Zone Inquiry (Roland DeBlois)
↗ Covenant letter (2014) · ↗ Subdivision plat
Five terms that expand optionality or eliminate known risk at zero cost.
- STR-operational contingency — 10-day window to confirm IRC STR registration, DBPR vacation-rental license availability, and TDT account setup. (Jurisdiction already confirmed on qPublic: Tax District 7M, Zoning RS-6, unincorporated IRC.)
- Roof certification + wind-mit — seller-provided within 7 days. No roof cert = credit of $15K or replacement at seller cost.
- Pool + spa systems cert — licensed FL pool company inspection. Heat pump (2020) is newest; sand filter + plumbing ages unspecified.
- Insurance binder before contingency removal — HOI + STR rider + flood + umbrella bound with premium ≤ $6,500. Walk right if exceeded.
- Counter at $410,000 — seller basis $465K and 247 DOM argue for aggressive play. Worst-case counter lands $420–$425K.
Important notices & limitations.
Not investment advice. This document is a private research summary prepared for prospective investors and the preparer's own due-diligence use. It is not a solicitation to purchase securities, an offering memorandum, a prospectus, a legal opinion, a tax opinion, a real-estate appraisal, or any form of regulated investment advice. Every recipient must conduct their own independent due diligence and consult licensed attorneys, CPAs, insurance agents, lenders, and real-estate professionals before making any capital commitment.
Forward-looking statements. Revenue scenarios, cash flow projections, IRR, and cap rate figures in this report are forward-looking estimates based on market benchmarks (AirROI, Rabbu) and live comparable listing data (Airbnb, VRBO) as of the report date. Actual short-term-rental performance depends on factors outside the preparer's control, including but not limited to: booking demand, platform algorithm changes, operator execution, design quality, pricing strategy, weather events, hurricane season outcomes, Florida insurance market, mortgage rate environment, STR regulatory changes, broader FL real estate cycles, and guest review reception. Past performance of the Vero Beach market does not guarantee future results. Individual property performance may be meaningfully higher or lower than the scenarios shown.
Data sourcing & verification. Market data (AirROI, Rabbu, Airbnb, VRBO, Expedia, Booking.com, Marriott Homes & Villas) was pulled from publicly accessible sources on April 23, 2026 and is subject to change as listings are added, removed, or repriced. Property-specific data (IRCPA parcel record, FEMA FIRM panel, Redfin/First Street flood score) is sourced directly from public government and third-party databases as of the report date. Numbers flagged as estimate — unverified reflect cases where the preparer was unable to access a paid subscription data service (AirDNA Rentalizer, CoStar, CoreLogic) or an interactive underwriting tool (Kin / Steadily / Obie bound quotes, DSCR lender rate sheets). These figures should be replaced with bound or subscription-verified numbers before any final commitment.
Jurisdiction. The property has been confirmed as unincorporated Indian River County (Tax District 7M, Zoning RS-6) via the Indian River County Property Appraiser qPublic record. This verification does not substitute for formal zoning-compliance review by an Indian River County planning official and does not guarantee continuing STR eligibility against future ordinance changes.
Flood & environmental risk. First Street Foundation's Risk Factor is a proprietary modeled risk score and is not the same as the FEMA Special Flood Hazard Area (SFHA) designation. The 9/10 Flood Factor and 10/10 Wind Factor cited in this report are informational; the binding authority for insurance-requirement purposes is the FEMA FIRM panel 12061C0378J. Purchasers should commission an Elevation Certificate from a Florida-licensed surveyor before closing to confirm Base Flood Elevation (BFE) relative to the finished floor and to obtain a definitive zone letter.
Insurance estimates. Insurance premiums cited (~$10,000/yr combined) are a sourced estimate based on FL industry benchmarks, the property's flood and wind profile, and published STR rider premium loads. They are not bound quotes. Actual bound premiums may be 20% above or below the estimate depending on carrier, coverage limits, deductibles, and underwriting outcomes. No coverage is in force until a carrier issues a binder.
Financing. DSCR loan rate assumptions (8.5% at 25% down, 30-year amortization) reflect published benchmark rates from major DSCR lenders as of April 2026. Actual lender rate lock will depend on borrower FICO, DSCR at submission, property condition, loan program (full-doc vs. IO), and prevailing rate environment at application. DSCR rates change daily; the model should be re-run at the point of rate lock using the borrower's actual bound terms.
Images. All photographs shown in the gallery section are courtesy of the listing broker (BeachesMLS #R11116334) and are used here for private investor-due-diligence purposes under fair-use. Staging and furnishings depicted are the property of the current seller and are not included in the sale unless explicitly transferred in a signed bill of sale. Empty-room renderings (Section Two placeholder) are pending AI generation and will carry their own separate disclosure that they are synthesized visualizations, not photographs.
Confidentiality. This report is gated behind a passcode and distributed privately to prospective investors identified by Maysoon Salah, PA. It is not to be forwarded, republished, or used in public marketing without the preparer's written consent. All financial figures, risk assessments, and deal-term recommendations are the preparer's independent analysis and do not represent the seller, the listing broker, or any third-party data source.
Licensing. Maysoon Salah, PA is a Florida-licensed real-estate agent operating as a Professional Association. This document is not a representation of the listing broker or their brokerage. Any buyer-agency relationship must be established by separate written agreement. Preparer is not a licensed attorney, CPA, CFP, insurance agent, or mortgage broker and makes no representations within those professional domains.
Version. Report version 2.1 · Compiled May 1, 2026 · Tabbed interface · Next revision anticipated upon: (a) bound insurance quote receipt, (b) DSCR lender rate-sheet comparison, (c) Elevation Certificate completion, (d) empty-room AI renderings completion, (e) executed contract terms.