Maysoon Salah — Resume
Maysoon Salah
Real Estate Strategist
Where Design Thinking Meets New + Pre-Construction Sales

Designer, real estate strategist, and AI workflow specialist working at the intersection of all three to change how homes are sold before they're built. A design background means I don't just describe spaces, I guide buyers through them before a single wall goes up. Twenty years of brand strategy and business operations means I know how to position a property, read a room, and move a deal forward. A deep focus on AI automation means the reports, analysis, and follow-up that keep deals flowing are already built into how I work.

Work Experience
Realtor®, SFR®, NCREA, CREIPSOctober 2019 — Present
LoKation® Real Estate · West Palm Beach, FL
Commercial and residential transactions across Florida's Treasure Coast: Vero Beach, Fort Pierce, Port St. Lucie. Specialize in new construction sales, complex transactions, and high-engagement buyer guidance. Deep market knowledge in competing community analysis, pricing trends, buyer demographics, and lifestyle positioning.
Listing Agent, New Construction | Builder PartnershipJuly 2024 — April 2026
Meritage Homes · Treasure Coast, FL
Selected by Meritage Homes as the listing agent for their Treasure Coast communities. Achieved Diamond Agent status and ranked as the top-producing independent agent in Southeast Florida for 2024 (Meritage ranking), then doubled production in year two. Created virtual staging renderings for multiple floor plans to help buyers visualize unstaged models, and maintained a consistent open house presence across communities.
Vacation Rental Acquisition, Interior Design & CurationOngoing
jensenbeachrent.com · 261 Osprey Preserve, Jensen Beach
Identified, acquired, and positioned a residential property for the short-term vacation rental market — from investment analysis and purchase through interior design, furnishing, photography, copywriting, and digital presence. A 3-bed, 2.5-bath townhome near Savannas Preserve State Park demonstrating how aesthetic positioning directly impacts occupancy and nightly rate.
Design & Creative Strategy
Creative Strategist & DesignerJanuary 2005 — Present · 21+ years
Maysoon Inc.
  • Built brand identity systems and creative strategy for 15+ businesses across real estate, hospitality, F&B, medical aesthetics, and lifestyle — from visual identity and digital marketing to spatial design and commercial interiors.
  • Designed restaurant and commercial interiors with a focus on how space drives revenue — layouts, flow, finishes, and atmosphere tied to the business model.
  • Divided a 5,400 sqft commercial property into multiple tenant-ready spaces, increasing per-sqft lease rates and occupancy.
  • Developed a multi-stream income concept for a 3,200 sqft mixed-use property — structuring sublease, business operations, and digital revenue channels for a single client.
  • Delivered end-to-end brand launches including identity systems, marketing collateral, web presence, and photography direction.
Treasure Coast Area, Florida1 of 2(858) 888-5552 · maysoonsalah.com
Entrepreneurship
Owner, Operator & ConsultantSeptember 2008 — July 2022
Thread & Sugar / Threadology Bar · California + Florida
Built a niche beauty brand from the ground up. At peak, operating six locations with a 50+ member team. Full ownership from product development through retail operations and brand positioning. Drove a 33% increase in foot traffic through creative PR and direct mail. Restructured operations across all locations for revenue growth, cost reduction, and improved client retention.
Early Career
Creative Consultant & Event DirectorJune 2005 — September 2008
Ululate Productions
Directed planning, design, and logistics for corporate and creative events — achieving a 90% sell-out rate. Notable events: Saul Williams (800+ attendees) & Marcel Khalife at Yerba Buena Center for the Arts.
Account ExecutiveJune 2004 — June 2005
Dulin Advertising Agency
Strategic intermediary between clients and creative teams. Developed advertising campaigns aligning creative strategy with client objectives. Managed budgets and client reporting.
Service & Community
HOA PresidentJuly 2025 — Present
Port St. Lucie West Community
Elected board president overseeing community governance, CC&Rs enforcement, vendor coordination, and annual budget planning.
Chairwoman & FounderSeptember 2021 — Present
The September 26th Project
Founded a 501(c)(3) nonprofit for emergency preparedness for families affected by autism and I/DD. Developed the annual preparedness checkup program now serving the broader autism community nationwide.
Board Member & AdvocateOctober 2020 — January 2025
National Council on Severe Autism
Pursued recognition, policy development, and practical solutions for individuals, families, and caregivers affected by severe autism and related disorders.
Education & Credentials
Bachelor of Science, Business Administration / Marketing
Cal State East Bay · College of Business & Economics · 2002–2004
Licenses & Certifications
AI & Automation Training
Skills
Real Estate: New Construction Sales · Competing Community Analysis · Buyer Visualization · Pricing Strategy · Interior Merchandising · Full-Cycle Transaction Management · Builder Partnerships · Lender Coordination
Design & Strategy: Interior Design · Brand Identity Systems · Spatial Design · Commercial Reconfiguration · Visual Marketing · Digital Collateral
Operations: Multi-Location Management · Team Training · Operations Restructuring · Revenue Growth · Budget Planning
Technology: n8n · Make · Zapier · Claude API · MCP · AI Workflow Architecture · Interactive Reporting
Treasure Coast Area, Florida2 of 2(858) 888-5552 · maysoonsalah.com