Maysoon Salah
Real Estate Strategist
Where Design Thinking Meets New + Pre-Construction Sales
Designer, real estate strategist, and AI workflow specialist — working at the intersection of all three to change how homes are sold before they're built. A design background means I don't just describe spaces — I guide buyers through them before a single wall goes up. Twenty years of brand strategy and business operations means I know how to position a property, read a room, and move a deal forward. And a deep focus on AI automation means the reports, analysis, and follow-up that keep deals flowing are already built into how I work.
Work Experience
Realtor®, SFR®, NCREA, CREIPSOctober 2019 — Present
LoKation® Real Estate · West Palm Beach, FL
Commercial and residential transactions across Florida's Treasure Coast: Vero Beach, Fort Pierce, Port St. Lucie. Specialize in new construction sales, complex transactions, and high-engagement buyer guidance. Deep market knowledge in competing community analysis, pricing trends, buyer demographics, and lifestyle positioning.
Listing Agent, New Construction | Builder PartnershipJuly 2024 — April 2026
Meritage Homes · Treasure Coast, FL
Selected by Meritage Homes as the listing agent for their Treasure Coast communities. Achieved Diamond Agent status and ranked as the top-producing independent agent in Southeast Florida for 2024 (Meritage ranking), then doubled production in year two. Full-cycle involvement from listing strategy through design studio selections, construction timelines, and lender coordination.
Vacation Rental Acquisition, Interior Design & CurationOngoing
jensenbeachrent.com · 261 Osprey Preserve, Jensen Beach
Identified, acquired, and positioned a residential property for the short-term vacation rental market — from investment analysis and purchase through interior design, furnishing, photography, copywriting, and digital presence. A 3-bed, 2.5-bath townhome near Savannas Preserve State Park demonstrating how aesthetic positioning directly impacts occupancy and nightly rate.
Design & Creative Strategy
Creative Strategist & DesignerJanuary 2005 — Present · 21+ years
Maysoon Inc.
Two decades of design and brand strategy across real estate, hospitality, lifestyle, and medical industries: interior design, branding systems, visual identity, digital marketing, and spatial design. Specialize in commercial space reconfiguration — including dividing a 5,400 sqft property into multiple tenant spaces, increasing per-sqft lease rates and occupancy.
Entrepreneurship
Owner, Operator & ConsultantSeptember 2008 — July 2022
Thread & Sugar / Threadology Bar · California + Florida
Built a niche beauty brand from the ground up. At peak, operating six locations with a 50+ member team. Full ownership from product development through retail operations and brand positioning. Drove a 33% increase in foot traffic through creative PR and direct mail. Restructured operations across all locations for revenue growth, cost reduction, and improved client retention.
Early Career
Creative Consultant & Event DirectorJune 2005 — September 2008
Ululate Productions
Directed planning, design, and logistics for corporate and creative events — achieving a 90% sell-out rate. Notable events: Saul Williams (800+ attendees) & Marcel Khalife at Yerba Buena Center for the Arts.
Account ExecutiveJune 2004 — June 2005
Dulin Advertising Agency
Strategic intermediary between clients and creative teams. Developed advertising campaigns aligning creative strategy with client objectives. Managed budgets and client reporting.
Service & Community
HOA PresidentJuly 2025 — Present
Port St. Lucie West Community
Elected board president overseeing community governance, CC&Rs enforcement, vendor coordination, and annual budget planning.
Chairwoman & FounderSeptember 2021 — Present
The September 26th Project
Founded a 501(c)(3) nonprofit for emergency preparedness for families affected by autism and I/DD. Developed the annual preparedness checkup program now serving the broader autism community nationwide.
Board Member & AdvocateOctober 2020 — January 2025
National Council on Severe Autism
Pursued recognition, policy development, and practical solutions for individuals, families, and caregivers affected by severe autism and related disorders.
Education & Credentials
Bachelor of Science, Business Administration / Marketing
Cal State East Bay · College of Business & Economics · 2002–2004
Licenses & Certifications
- Florida Licensed Real Estate Agent
- Realtor® · SFR® (Short Sales & Foreclosure Resource) · NCREA · CREIPS
Skills
Real Estate: New Construction Sales · Competing Community Analysis · Buyer Visualization · Pricing Strategy · Interior Merchandising · Full-Cycle Transaction Management · Builder Partnerships · Lender Coordination
Design & Strategy: Interior Design · Brand Identity Systems · Spatial Design · Commercial Reconfiguration · Visual Marketing · Digital Collateral
Operations: Multi-Location Management · Team Training · Operations Restructuring · Revenue Growth · Budget Planning
Technology: AI Workflow Automation · Interactive Reporting · Comparative Market Analysis Tools · Digital Presence & Copywriting